How PR Plays A Role in Your SEO Strategy In 1996, Bill Gates wrote an essay titled “Content is King.” In it he says, “no company is too small to participate.” He predicted that the Internet opened up a world of possibilities for paid and unpaid content and that it would be generated by multiple
As the impacts of the COVID-19 pandemic continue to shift our understanding of what is normal, we now look to a new way of managing work and interoffice culture. Before the coronavirus introduced itself earlier this year, you would often hear lots of laughter and plenty of snacking, coming from WM HQ. (Is it
This summer might look a little different than most, but that doesn’t mean that you can’t still have a great time. Fill your days with some backyard fun or spend time in the great outdoors (safe and socially distant of course)! If you’re in need of an upbeat summer soundtrack, you’ve come to the right
Due to recent events, our new way of living has shifted our leisure time towards at home entertainment and, of course, many people are binge watching TV shows and movies on a number of streaming platforms. Having said that, the WitMark team would like to share our movie and TV show recommendations for your next binge sesh! ALLISON: “There have been a variety of binges
TikTok is the new kid on the block and it looks like it’s here to stay. Even before Reese Witherspoon’s son hilariously taught her about it, TikTok was on the rise. It is a video creation and sharing app that allows users to create short video clips with overlaying music and filters. TikTok is not a
We often find that as the environment changes around us our needs do as well. The WitMark team was curious about exploring how our App preferences have changed during the quarantine period and here’s what we discovered: Karissa: In my personal life, I’ve definitely been using more TikTok. I pretty much joined the bandwagon and
In a time of such uncertainty, many people find themselves looking left and right for answers, but with so much information out there, it can be difficult to determine what is real and what is not. What can your business do as a response to this turbulent time? First, start by focusing on the facts.
Think About the Client When you begin developing your pitch, start by thinking about the client and the message they want to convey. Who wants to hear this story and why? The goal is to define a story in a concise and compelling way, secure coverage based on the client’s communication and PR goals, and
If you watched Superbowl LIV this past weekend, you might have seen Facebook’s first ever national commercial air during the fourth quarter. With Twisted Sister’s “We Wanna Rock” playing in the background, the commercial used the tune as a launching point to showcase people who love to rock. From stone sculptors, to rocking chairs enthusiasts,
There have been numerous developments happening in the paid search arena that will shape the digital marketing landscape for 2020. As innovation in digital marketing continues to rapidly grow, it is important for PPC pros to keep up with the market trends. We are here to help you stay on top of the latest advancements
