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8 07, 2019

Summer At-Work Playlist from WitMark

The sun is out, vacations are on the calendar, and the summer season is fully underway! Whether you are racking up hours in a car, adding up miles on a plane, or simply need some motivation in the office, this playlist is for you.  “U (Man Like)” - Bon Iver  “Just Do It” - Julia Michaels  “So Beautiful” - James Morrison 

19 06, 2019

So You Want to Buy Media? Five Effective Strategies

All advertisements are not created equally. What can impact an advertising campaign to go above and beyond versus one that simply doesn’t perform? In this media-saturated digital age, a strategic media plan is more important than ever. We consulted our talented media buying to team to better understand the question: What exactly makes a media

9 06, 2019

How to Create a Productive Workspace

While we all have our differing work styles, we generally share the desire to be as productive as possible while we’re at work. And believe it or not, the space we’re in has a lot to do with how well we actually complete our work. If you want to increase your productivity in just

22 04, 2019

Is It Time for a Rebrand?

Your brand is a culmination of elements that represent your business – your logo, your color, your message, your culture.  All these things are rolled up together and communicate to your customers.  That is how they get to know who you are, what you stand for, and what you sell.    Brands are just like people:

15 04, 2019

April’s Stagecoach Playlist from WitMark

We’re big fans of country music in this office (okay... SOME of us are big fans of country music in this office).  Love it or hate it, however, we’re cranking up our country tunes in honor of country’s biggest festival, Stagecoach! Enjoy some of our favorite country jams, new and old!   "Most People Are Good" – Luke Bryan

28 03, 2019

Email Marketing: Why Subject Lines Are So Important

An email subject line is like a first impression, and as a business, it’s your job to make sure the first impression you make with your target audience is a good one. You know that email marketing is a vital part of your business’ marketing plan, but with the billions of other emails landing in

7 03, 2019

Happy International Women’s Day: From the Women of WitMark

Near or far, WitMark Marketing & Branding Group is full of talented, motivated women. As the world celebrates the contributions of the female presence on this earth today, we’re celebrating the perspectives and insight of our WitMark women! The theme for International Women’s Day this year is Balance for Better, and we asked the females around us what

12 02, 2019

Super Bowl: Super Ads

WitMark’s favorite holiday (yes, we said holiday) might be Super Bowl! Of course, we are huge sports fans but since none of our teams showed up this year (ahem.. Niners!) we are just going to talk about the ads. Our crew shared their favorites. Marj loves the Stella Artois’ Change Up The Usual spot featuring

10 02, 2019

Six Tips to Instantly Boost Your Creativity

You’ve got nothing. You are staring at a blank screen, waiting for inspiration to magically arrive and provide you with all the solutions and ideas you need. In the back of your mind, you’re overtly aware of the deadline looming... but you’re stuck.   Does this sound familiar? Even though we love being engaged in creative

17 01, 2019

January’s At-Work Playlist from WitMark

If you’re anything like us, coffee and music are two of your workplace staples. But if you have any interest in sleeping at night, there’s a point in the day when you have to make the switch from caffeine to compositions. That’s where this playlist comes in! We’re loving a little bit of everything this