As a marketer, you understand the importance of tracking marketing metrics and key performance indicators (KPIs) to assess the effectiveness of your campaigns and make necessary adjustments. However, with the abundance of available metrics, it can be overwhelming to determine which ones to focus on. In this blog post, we will provide a guide to
The one thing in media culture that stays the same is that it is always evolving. Trends happen anywhere in life, whether it’s fashion, communications, or even architecture. Trends attract people, and people attract conversations. In this article, we’ll look at the major trends we are predicting this year. The Rise Of Social Commerce
It's true. If you haven’t heard already, Facebook announced that they will be shutting down their Facebook Analytics tool after June 30, 2021. Don’t panic! If you are a frequent user of Facebook Analytics, there are a few things you can do to prepare for this transition. Download Your Data You will still have access
As an advertiser, we want to update you on an important change that may greatly impact your digital marketing efforts. Apple has announced a new update that will impact the way digital advertising efforts are tracked through iOS 14.5 devices. The new App Tracking Transparency feature means that Apple device users will have to opt
