The Power of Storytelling in Building Strong Branding
Effective marketing and branding play a pivotal role in capturing the attention of consumers and creating lasting connections.
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09, 2023
13
04, 2023
How Can Marketers Prepare for a Potential TikTok Ban?
The US banned the use of TikTok on federal devices. Universities in Florida are also banning the social media app’s usage. Discussions and concerns continue to swirl around TikTok's data privacy and security practices. In the event that TikTok is banned in certain countries or regions, marketers should consider various strategies to prepare. While a
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03, 2023
Do You Know Your Target Audience?
When it comes to connecting companies with their ideal customers, social media platforms are some of the most effective digital marketing mediums. Plus, it's no secret that these platforms, like Facebook, Instagram, Twitter, and YouTube have sophisticated, targeted advertising tools. So, how do you reach your audience? Who exactly is your target? And, what
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02, 2023
Trends to Look Out For in 2023
The one thing in media culture that stays the same is that it is always evolving. Trends happen anywhere in life, whether it’s fashion, communications, or even architecture. Trends attract people, and people attract conversations. In this article, we’ll look at the major trends we are predicting this year. The Rise Of Social Commerce
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01, 2022
Marketing Trends Coming In 2022
As we look forward to 2022, we use this time to evaluate what’s on the horizon. With every new year, comes a new wave of trends that will impact media and marketing. The WitMark team has outlined our predictions for what to expect in the year ahead, including creator-led content, brand personalities, and the importance
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03, 2021
How to Prepare for the Impact of iOS 14.5 on Facebook Advertising
As an advertiser, we want to update you on an important change that may greatly impact your digital marketing efforts. Apple has announced a new update that will impact the way digital advertising efforts are tracked through iOS 14.5 devices. The new App Tracking Transparency feature means that Apple device users will have to opt
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01, 2021
Your Guide to Brand Consistency
“What would you think if you walked into a Starbucks and the barista got your triple tall, half caf, iced, non-fat latte wrong? You’d probably say to yourself, “First-world problem,” not fret too much and go about your day. What if you went to a different location the next day, and your order was mishandled
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12, 2020
Social Media Ignites Social Change
“No real social change has ever been brought about without a revolution… revolution is but thought carried into action.” ~ Emma Goldman In a time where technology is so prevalent, we need to acknowledge the power of social media in igniting revolutions. Oftentimes people are quick to speak on the negative impacts of social media
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11, 2020
Enhancing Your Instagram Stories
Create a Splash with your Instagram Stories As avid users of Instagram, we are always exploring the multiple layers to optimize Instagram for our clients. One of our Instagram tools is Stories. With 500 million people viewing Stories a day, building a loyal and attentive audience this tool can help boost your engagement and
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11, 2020
Expressing Our Gratitude
Our team is so thankful. We are full of gratitude. This year is a year to remember and a year to reflect on the important things. Our clients, coworkers, and, of course, family are what bring us balance and joy. We spent the month of November sharing what makes us thankful and here we sum it all up. With gratitude… ♥ WitMark