12 02, 2021

Beginner’s Guide to LinkedIn Marketing Strategy

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With the rise of countless media platforms, it can seem daunting to know which one to dedicate your time and effort, while hoping it will result in effective marketing. Compared with Instagram, Facebook, and Twitter, LinkedIn can often be overlooked when creating a social media strategy. With 660 million avid users, businesses should really consider

11 01, 2021

Your Guide to Brand Consistency

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“What would you think if you walked into a Starbucks and the barista got your triple tall, half caf, iced, non-fat latte wrong? You’d probably say to yourself, “First-world problem,” not fret too much and go about your day. What if you went to a different location the next day, and your order was mishandled

19 05, 2020
  • The Ultimate Guide to TikTok

The Ultimate Guide to TikTok

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TikTok is the new kid on the block and it looks like it’s here to stay. Even before Reese Witherspoon’s son hilariously taught her about it, TikTok was on the rise.  It is a video creation and sharing app that allows users to create short video clips with overlaying music and filters. TikTok is not a

15 11, 2019

The Ultimate Guide to Emoji Marketing

Emojis speak louder than words – more so now, considering the ever-growing presence of social media in our lives. They are used by more than 90% of Internet users! Emoji’s can add a dash of personality to even the most boring email or even spice up a social media post. Think of emojis as the

23 09, 2019
  • Autumn

Autumn At-Work Playlist from WitMark

Fall is finally here…cool weather, falling leaves, endless pumpkin spice lattes, Halloween, and of course, our Autumn playlist – these are just a few of the reasons we are excited for what the Fall season has to offer! At WitMark, it is an amazing time for us to be thankful and enjoy great music. We

12 09, 2019
  • Brand Personality

Crafting Your Brand Personality

You may know your corporate brand identity – the visible elements of your company - but do you know your brand personality? Brand personality is best described as your brand’s character; it is as if your brand has human-like traits and characteristics that make the customer experience more personal, more real. Brand personality relies on

29 08, 2019

In Business, Let Your Creativity Make A Splash

A little bit of “out-of-the-box” thinking can go a long way. Operating in a highly competitive market demands creativity and innovation – a key distinction in the success of a company. Having a creative solution to a pressing problem will foster future business success that ultimately reflects and encourages a unique company culture.   “The thing we fear most

30 07, 2019

The Power of Storytelling in Nonprofit Fundraising

The marketing and advertising landscapes have rapidly changed to adapt to our digital world – and fundraising trends have changed right along with them. People are no longer interested in one-way broadcast communication; instead, people want brands to be in line with their values and lifestyle. As humans, we have always been wired to respond to stories