As a marketer, you understand the importance of tracking marketing metrics and key performance indicators (KPIs) to assess the effectiveness of your campaigns and make necessary adjustments. However, with the abundance of available metrics, it can be overwhelming to determine which ones to focus on. In this blog post, we will provide a guide to
When it comes to connecting companies with their ideal customers, social media platforms are some of the most effective digital marketing mediums. Plus, it's no secret that these platforms, like Facebook, Instagram, Twitter, and YouTube have sophisticated, targeted advertising tools. So, how do you reach your audience? Who exactly is your target? And, what
Create a Splash with your Instagram Stories As avid users of Instagram, we are always exploring the multiple layers to optimize Instagram for our clients. One of our Instagram tools is Stories. With 500 million people viewing Stories a day, building a loyal and attentive audience this tool can help boost your engagement and
How PR Plays A Role in Your SEO Strategy In 1996, Bill Gates wrote an essay titled “Content is King.” In it he says, “no company is too small to participate.” He predicted that the Internet opened up a world of possibilities for paid and unpaid content and that it would be generated by multiple
