In media, the only constant is change. Consider the many forms of media that have developed in our lifetimes:
In the 50s, 60s and 70s the primary considerations were broadcast television, broadcast radio and print. The 80s began fragmenting the market. By the late 90s digital was available at a local level. The turn of the century brought an onslaught of social media – MySpace, Blogs, Facebook, Twitter, YouTube, Pinterest, Snapchat, Tumblr and more!
This fragmentation can be challenging but offer great opportunities. It is almost impossible for the singular business owner to monitor the organic shifts that are constantly taking place.
We are constantly monitoring these changes and have the knowledge and tools necessary to assess the appropriate course of action for communicating in an individual market and individual category of business specific to that market.
SCOPE OF SERVICES:
• Placement of all Advertising Buys
• Planning and media engagement
• Television planning and implementation
• Radio planning and implementation
• All forms of print media
• Campaign and Media Audits
• Analytic Analysis
• Sales Growth Analysis