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15 11, 2018

Before You Create a Website from Scratch, Read This

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“So I just created this dope website with Wix. Let me show you how I did it!” Sound familiar? Do-it-yourself website builders encourage individuals and business-owners to go it alone with their professional website all the time, and their drag-and-drop templates make it seem simple. Even though this option is tempting, the end-game should

7 08, 2017

A Marketer in Europe

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I was lucky enough to spend a couple of weeks in Europe this summer.  I ran through the Alps with a group of friends and adventurers and then joined my family to explore Italy.  The time off was challenging, exhilarating, and immensely inspiring.    One of my roles at WitMark is to strategize creative messaging and

11 07, 2017

Crack or Gas Anyone?

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Have we lowered our standards in advertising or is this the new norm? Recently we have seen an influx of advertising that showcases bathroom humor – things like butt cracks or guys talking about passing gas after a sexual encounter. Check out the spots that elicited this post: Crack Kills or Every bun for themselves?