31 03, 2021

How to Prepare for the Impact of iOS 14.5 on Facebook Advertising

Tags: , , , , , , , , , |

As an advertiser, we want to update you on an important change that may greatly impact your digital marketing efforts. Apple has announced a new update that will impact the way digital advertising efforts are tracked through iOS 14.5 devices. The new App Tracking Transparency  feature means that Apple device users will have to opt

12 02, 2021

Beginner’s Guide to LinkedIn Marketing Strategy

Tags: , , , |

With the rise of countless media platforms, it can seem daunting to know which one to dedicate your time and effort, while hoping it will result in effective marketing. Compared with Instagram, Facebook, and Twitter, LinkedIn can often be overlooked when creating a social media strategy. With 660 million avid users, businesses should really consider

11 01, 2021

Your Guide to Brand Consistency

Tags: , , , , , , |

“What would you think if you walked into a Starbucks and the barista got your triple tall, half caf, iced, non-fat latte wrong? You’d probably say to yourself, “First-world problem,” not fret too much and go about your day. What if you went to a different location the next day, and your order was mishandled

30 09, 2020
  • SEO PR

How PR Plays A Role in Your SEO Strategy

Tags: , , , |

How PR Plays A Role in Your SEO Strategy In 1996, Bill Gates wrote an essay titled “Content is King.” In it he says, “no company is too small to participate.” He predicted that the Internet opened up a world of possibilities for paid and unpaid content and that it would be generated by multiple

18 08, 2020
  • WFH WitMark

How We Keep Our Company Culture Thriving While WFH

Tags: , , , |

As the impacts of the COVID-19 pandemic continue to shift our understanding of what is normal, we now look to a new way of managing work and interoffice culture.  Before the coronavirus introduced itself earlier this year, you would often hear lots of laughter and plenty of snacking, coming from WM HQ.  (Is it