10 08, 2021

How to Make the Most of an Internship

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Almost every college student will often find themselves perfecting their resume, crafting persuasive cover letters, and updating their profile on LinkedIn, all to secure a coveted internship. Finding internships in college can be competitive and difficult, yet those opportunities are extremely valuable for gaining hands-on experience in the workplace. While the application and interview process

31 03, 2021

How to Prepare for the Impact of iOS 14.5 on Facebook Advertising

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As an advertiser, we want to update you on an important change that may greatly impact your digital marketing efforts. Apple has announced a new update that will impact the way digital advertising efforts are tracked through iOS 14.5 devices. The new App Tracking Transparency  feature means that Apple device users will have to opt

12 02, 2021

Beginner’s Guide to LinkedIn Marketing Strategy

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With the rise of countless media platforms, it can seem daunting to know which one to dedicate your time and effort, while hoping it will result in effective marketing. Compared with Instagram, Facebook, and Twitter, LinkedIn can often be overlooked when creating a social media strategy. With 660 million avid users, businesses should really consider

11 01, 2021

Your Guide to Brand Consistency

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“What would you think if you walked into a Starbucks and the barista got your triple tall, half caf, iced, non-fat latte wrong? You’d probably say to yourself, “First-world problem,” not fret too much and go about your day. What if you went to a different location the next day, and your order was mishandled