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17 01, 2024
  • Navigating the Year, reflecting on 2023 and anticipating 2024 trends in marketing and social media

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We can’t believe we wrapped up 2023 - it was an exciting year for our team and the marketing industry. The journey has been quite the rollercoaster, especially in the realm of marketing and social media. Let's take a stroll down memory lane, reminiscing about the trends that defined the past year, and then gaze

5 05, 2023
  • Marketing metrics for May

Marketing Metrics for May

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As a marketer, you understand the importance of tracking marketing metrics and key performance indicators (KPIs) to assess the effectiveness of your campaigns and make necessary adjustments. However, with the abundance of available metrics, it can be overwhelming to determine which ones to focus on. In this blog post, we will provide a guide to

13 04, 2023
  • How can marketers prepare for a potential tiktok ban

How Can Marketers Prepare for a Potential TikTok Ban?

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The US banned the use of TikTok on federal devices. Universities in Florida are also banning the social media app’s usage. Discussions and concerns continue to swirl around TikTok's data privacy and security practices. In the event that TikTok is banned in certain countries or regions, marketers should consider various strategies to prepare. While a

29 03, 2023
  • Do you know your Target Audience?

Do You Know Your Target Audience?

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When it comes to connecting companies with their ideal customers, social media platforms are some of the most effective digital marketing mediums. Plus, it's no secret that these platforms, like Facebook, Instagram, Twitter, and YouTube have sophisticated, targeted advertising tools.   So, how do you reach your audience? Who exactly is your target? And, what

12 01, 2022

Marketing Trends Coming In 2022

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As we look forward to 2022, we use this time to evaluate what’s on the horizon.  With every new year, comes a new wave of trends that will impact media and marketing. The WitMark team has outlined our predictions for what to expect in the year ahead, including creator-led content, brand personalities, and the importance

10 08, 2021

How to Make the Most of an Internship

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Almost every college student will often find themselves perfecting their resume, crafting persuasive cover letters, and updating their profile on LinkedIn, all to secure a coveted internship. Finding internships in college can be competitive and difficult, yet those opportunities are extremely valuable for gaining hands-on experience in the workplace. While the application and interview process

31 03, 2021

How to Prepare for the Impact of iOS 14.5 on Facebook Advertising

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As an advertiser, we want to update you on an important change that may greatly impact your digital marketing efforts. Apple has announced a new update that will impact the way digital advertising efforts are tracked through iOS 14.5 devices. The new App Tracking Transparency  feature means that Apple device users will have to opt