Yearly Archives: 2017

7 08, 2017

A Marketer in Europe

Tags: advertising, branding, Europe Marketing, messaging|

I was lucky enough to spend a couple of weeks in Europe this summer. I ran through the Alps with a group of friends and adventurers and then joined my family to explore Italy. The time off was challenging, exhilarating, and immensely inspiring. One of my roles at WitMark is to strategize creative messaging and

11 07, 2017

Crack or Gas Anyone?

Tags: advertising, Crack kills, marketing|

Have we lowered our standards in advertising or is this the new norm? Recently we have seen an influx of advertising that showcases bathroom humor – things like butt cracks or guys talking about passing gas after a sexual encounter. Check out the spots that elicited this post: Crack Kills or Every bun for themselves?