Effective marketing and branding play a pivotal role in capturing the attention of consumers and creating lasting connections.
As a marketer, you understand the importance of tracking marketing metrics and key performance indicators (KPIs) to assess the effectiveness of your campaigns and make necessary adjustments. However, with the abundance of available metrics, it can be overwhelming to determine which ones to focus on. In this blog post, we will provide a guide to
The one thing in media culture that stays the same is that it is always evolving. Trends happen anywhere in life, whether it’s fashion, communications, or even architecture. Trends attract people, and people attract conversations. In this article, we’ll look at the major trends we are predicting this year. The Rise Of Social Commerce
TikTok is the new kid on the block and it looks like it’s here to stay. Even before Reese Witherspoon’s son hilariously taught her about it, TikTok was on the rise. It is a video creation and sharing app that allows users to create short video clips with overlaying music and filters. TikTok is not a
If you watched Superbowl LIV this past weekend, you might have seen Facebook’s first ever national commercial air during the fourth quarter. With Twisted Sister’s “We Wanna Rock” playing in the background, the commercial used the tune as a launching point to showcase people who love to rock. From stone sculptors, to rocking chairs enthusiasts,
“So I just created this dope website with Wix. Let me show you how I did it!” Sound familiar? Do-it-yourself website builders encourage individuals and business-owners to go it alone with their professional website all the time, and their drag-and-drop templates make it seem simple. Even though this option is tempting, the end-game should
I was lucky enough to spend a couple of weeks in Europe this summer. I ran through the Alps with a group of friends and adventurers and then joined my family to explore Italy. The time off was challenging, exhilarating, and immensely inspiring. One of my roles at WitMark is to strategize creative messaging and
Have we lowered our standards in advertising or is this the new norm? Recently we have seen an influx of advertising that showcases bathroom humor – things like butt cracks or guys talking about passing gas after a sexual encounter. Check out the spots that elicited this post: Crack Kills or Every bun for themselves?