Think About the Client When you begin developing your pitch, start by thinking about the client and the message they want to convey. Who wants to hear this story and why? The goal is to define a story in a concise and compelling way, secure coverage based on the client’s communication and PR goals, and
If you watched Superbowl LIV this past weekend, you might have seen Facebook’s first ever national commercial air during the fourth quarter. With Twisted Sister’s “We Wanna Rock” playing in the background, the commercial used the tune as a launching point to showcase people who love to rock. From stone sculptors, to rocking chairs enthusiasts,
Have we lowered our standards in advertising or is this the new norm? Recently we have seen an influx of advertising that showcases bathroom humor – things like butt cracks or guys talking about passing gas after a sexual encounter. Check out the spots that elicited this post: Crack Kills or Every bun for themselves?