As an advertiser, we want to update you on an important change that may greatly impact your digital marketing efforts. Apple has announced a new update that will impact the way digital advertising efforts are tracked through iOS 14.5 devices. The new App Tracking Transparency feature means that Apple device users will have to opt
Who doesn’t love when a customer is so connected to a brand that they promote it without even realizing it? From outdoor adventure sports to apparel to fitness, we often see customers who don gear, sweatshirts, hats, and stickers - effectively promoting these brands for the companies. Using branded swag works for industries beyond the
“No real social change has ever been brought about without a revolution… revolution is but thought carried into action.” ~ Emma Goldman In a time where technology is so prevalent, we need to acknowledge the power of social media in igniting revolutions. Oftentimes people are quick to speak on the negative impacts of social media
This summer might look a little different than most, but that doesn’t mean that you can’t still have a great time. Fill your days with some backyard fun or spend time in the great outdoors (safe and socially distant of course)! If you’re in need of an upbeat summer soundtrack, you’ve come to the right
Due to recent events, our new way of living has shifted our leisure time towards at home entertainment and, of course, many people are binge watching TV shows and movies on a number of streaming platforms. Having said that, the WitMark team would like to share our movie and TV show recommendations for your next binge sesh! ALLISON: “There have been a variety of binges
TikTok is the new kid on the block and it looks like it’s here to stay. Even before Reese Witherspoon’s son hilariously taught her about it, TikTok was on the rise. It is a video creation and sharing app that allows users to create short video clips with overlaying music and filters. TikTok is not a
In a time of such uncertainty, many people find themselves looking left and right for answers, but with so much information out there, it can be difficult to determine what is real and what is not. What can your business do as a response to this turbulent time? First, start by focusing on the facts.
Think About the Client When you begin developing your pitch, start by thinking about the client and the message they want to convey. Who wants to hear this story and why? The goal is to define a story in a concise and compelling way, secure coverage based on the client’s communication and PR goals, and
If you watched Superbowl LIV this past weekend, you might have seen Facebook’s first ever national commercial air during the fourth quarter. With Twisted Sister’s “We Wanna Rock” playing in the background, the commercial used the tune as a launching point to showcase people who love to rock. From stone sculptors, to rocking chairs enthusiasts,
Have we lowered our standards in advertising or is this the new norm? Recently we have seen an influx of advertising that showcases bathroom humor – things like butt cracks or guys talking about passing gas after a sexual encounter. Check out the spots that elicited this post: Crack Kills or Every bun for themselves?