As a marketer, you understand the importance of tracking marketing metrics and key performance indicators (KPIs) to assess the effectiveness of your campaigns and make necessary adjustments. However, with the abundance of available metrics, it can be overwhelming to determine which ones to focus on. In this blog post, we will provide a guide to
The US banned the use of TikTok on federal devices. Universities in Florida are also banning the social media app’s usage. Discussions and concerns continue to swirl around TikTok's data privacy and security practices. In the event that TikTok is banned in certain countries or regions, marketers should consider various strategies to prepare. While a
When it comes to connecting companies with their ideal customers, social media platforms are some of the most effective digital marketing mediums. Plus, it's no secret that these platforms, like Facebook, Instagram, Twitter, and YouTube have sophisticated, targeted advertising tools. So, how do you reach your audience? Who exactly is your target? And, what
Almost every college student will often find themselves perfecting their resume, crafting persuasive cover letters, and updating their profile on LinkedIn, all to secure a coveted internship. Finding internships in college can be competitive and difficult, yet those opportunities are extremely valuable for gaining hands-on experience in the workplace. While the application and interview process
It's true. If you haven’t heard already, Facebook announced that they will be shutting down their Facebook Analytics tool after June 30, 2021. Don’t panic! If you are a frequent user of Facebook Analytics, there are a few things you can do to prepare for this transition. Download Your Data You will still have access
As an advertiser, we want to update you on an important change that may greatly impact your digital marketing efforts. Apple has announced a new update that will impact the way digital advertising efforts are tracked through iOS 14.5 devices. The new App Tracking Transparency feature means that Apple device users will have to opt
Who doesn’t love when a customer is so connected to a brand that they promote it without even realizing it? From outdoor adventure sports to apparel to fitness, we often see customers who don gear, sweatshirts, hats, and stickers - effectively promoting these brands for the companies. Using branded swag works for industries beyond the
“No real social change has ever been brought about without a revolution… revolution is but thought carried into action.” ~ Emma Goldman In a time where technology is so prevalent, we need to acknowledge the power of social media in igniting revolutions. Oftentimes people are quick to speak on the negative impacts of social media
This summer might look a little different than most, but that doesn’t mean that you can’t still have a great time. Fill your days with some backyard fun or spend time in the great outdoors (safe and socially distant of course)! If you’re in need of an upbeat summer soundtrack, you’ve come to the right
Due to recent events, our new way of living has shifted our leisure time towards at home entertainment and, of course, many people are binge watching TV shows and movies on a number of streaming platforms. Having said that, the WitMark team would like to share our movie and TV show recommendations for your next binge sesh! ALLISON: “There have been a variety of binges
