branding

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29 03, 2023
  • Do you know your Target Audience?

Do You Know Your Target Audience?

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When it comes to connecting companies with their ideal customers, social media platforms are some of the most effective digital marketing mediums. Plus, it's no secret that these platforms, like Facebook, Instagram, Twitter, and YouTube have sophisticated, targeted advertising tools.   So, how do you reach your audience? Who exactly is your target? And, what

15 11, 2018

Before You Create a Website from Scratch, Read This

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“So I just created this dope website with Wix. Let me show you how I did it!” Sound familiar? Do-it-yourself website builders encourage individuals and business-owners to go it alone with their professional website all the time, and their drag-and-drop templates make it seem simple. Even though this option is tempting, the end-game should

7 08, 2017

A Marketer in Europe

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I was lucky enough to spend a couple of weeks in Europe this summer.  I ran through the Alps with a group of friends and adventurers and then joined my family to explore Italy.  The time off was challenging, exhilarating, and immensely inspiring.    One of my roles at WitMark is to strategize creative messaging and