You may know your corporate brand identity – the visible elements of your company - but do you know your brand personality? Brand personality is best described as your brand’s character; it is as if your brand has human-like traits and characteristics that make the customer experience more personal, more real. Brand personality relies on
A little bit of “out-of-the-box” thinking can go a long way. Operating in a highly competitive market demands creativity and innovation – a key distinction in the success of a company. Having a creative solution to a pressing problem will foster future business success that ultimately reflects and encourages a unique company culture. “The thing we fear most
The marketing and advertising landscapes have rapidly changed to adapt to our digital world – and fundraising trends have changed right along with them. People are no longer interested in one-way broadcast communication; instead, people want brands to be in line with their values and lifestyle. As humans, we have always been wired to respond to stories
The sun is out, vacations are on the calendar, and the summer season is fully underway! Whether you are racking up hours in a car, adding up miles on a plane, or simply need some motivation in the office, this playlist is for you. “U (Man Like)” - Bon Iver “Just Do It” - Julia Michaels “So Beautiful” - James Morrison
All advertisements are not created equally. What can impact an advertising campaign to go above and beyond versus one that simply doesn’t perform? In this media-saturated digital age, a strategic media plan is more important than ever. We consulted our talented media buying to team to better understand the question: What exactly makes a media
While we all have our differing work styles, we generally share the desire to be as productive as possible while we’re at work. And believe it or not, the space we’re in has a lot to do with how well we actually complete our work. If you want to increase your productivity in just
Your brand is a culmination of elements that represent your business – your logo, your color, your message, your culture. All these things are rolled up together and communicate to your customers. That is how they get to know who you are, what you stand for, and what you sell. Brands are just like people:
We’re big fans of country music in this office (okay... SOME of us are big fans of country music in this office). Love it or hate it, however, we’re cranking up our country tunes in honor of country’s biggest festival, Stagecoach! Enjoy some of our favorite country jams, new and old! "Most People Are Good" – Luke Bryan
An email subject line is like a first impression, and as a business, it’s your job to make sure the first impression you make with your target audience is a good one. You know that email marketing is a vital part of your business’ marketing plan, but with the billions of other emails landing in
Near or far, WitMark Marketing & Branding Group is full of talented, motivated women. As the world celebrates the contributions of the female presence on this earth today, we’re celebrating the perspectives and insight of our WitMark women! The theme for International Women’s Day this year is Balance for Better, and we asked the females around us what
