In a time of such uncertainty, many people find themselves looking left and right for answers, but with so much information out there, it can be difficult to determine what is real and what is not. What can your business do as a response to this turbulent time? First, start by focusing on the facts.
Think About the Client When you begin developing your pitch, start by thinking about the client and the message they want to convey. Who wants to hear this story and why? The goal is to define a story in a concise and compelling way, secure coverage based on the client’s communication and PR goals, and
If you watched Superbowl LIV this past weekend, you might have seen Facebook’s first ever national commercial air during the fourth quarter. With Twisted Sister’s “We Wanna Rock” playing in the background, the commercial used the tune as a launching point to showcase people who love to rock. From stone sculptors, to rocking chairs enthusiasts,
There have been numerous developments happening in the paid search arena that will shape the digital marketing landscape for 2020. As innovation in digital marketing continues to rapidly grow, it is important for PPC pros to keep up with the market trends. We are here to help you stay on top of the latest advancements
