We can’t believe we wrapped up 2023 - it was an exciting year for our team and the marketing industry. The journey has been quite the rollercoaster, especially in the realm of marketing and social media. Let's take a stroll down memory lane, reminiscing about the trends that defined the past year, and then gaze
Effective marketing and branding play a pivotal role in capturing the attention of consumers and creating lasting connections.
As we look forward to 2022, we use this time to evaluate what’s on the horizon. With every new year, comes a new wave of trends that will impact media and marketing. The WitMark team has outlined our predictions for what to expect in the year ahead, including creator-led content, brand personalities, and the importance
It's true. If you haven’t heard already, Facebook announced that they will be shutting down their Facebook Analytics tool after June 30, 2021. Don’t panic! If you are a frequent user of Facebook Analytics, there are a few things you can do to prepare for this transition. Download Your Data You will still have access
This summer might look a little different than most, but that doesn’t mean that you can’t still have a great time. Fill your days with some backyard fun or spend time in the great outdoors (safe and socially distant of course)! If you’re in need of an upbeat summer soundtrack, you’ve come to the right
Due to recent events, our new way of living has shifted our leisure time towards at home entertainment and, of course, many people are binge watching TV shows and movies on a number of streaming platforms. Having said that, the WitMark team would like to share our movie and TV show recommendations for your next binge sesh! ALLISON: “There have been a variety of binges
TikTok is the new kid on the block and it looks like it’s here to stay. Even before Reese Witherspoon’s son hilariously taught her about it, TikTok was on the rise. It is a video creation and sharing app that allows users to create short video clips with overlaying music and filters. TikTok is not a
In a time of such uncertainty, many people find themselves looking left and right for answers, but with so much information out there, it can be difficult to determine what is real and what is not. What can your business do as a response to this turbulent time? First, start by focusing on the facts.
Think About the Client When you begin developing your pitch, start by thinking about the client and the message they want to convey. Who wants to hear this story and why? The goal is to define a story in a concise and compelling way, secure coverage based on the client’s communication and PR goals, and
If you watched Superbowl LIV this past weekend, you might have seen Facebook’s first ever national commercial air during the fourth quarter. With Twisted Sister’s “We Wanna Rock” playing in the background, the commercial used the tune as a launching point to showcase people who love to rock. From stone sculptors, to rocking chairs enthusiasts,
