Emojis speak louder than words – more so now, considering the ever-growing presence of social media in our lives. They are used by more than 90% of Internet users! Emoji’s can add a dash of personality to even the most boring email or even spice up a social media post. Think of emojis as the universal language of the digital era.

The Importance of Emoji Marketing

  • Make your message stand out
  • Entertain your followers
  • Humanize your brand
  • Massively boost engagement via social media

Emoji Marketing Tips & Tricks

  • Make sure you know what they mean
  • Use emojis when they are appropriate
  • Do not overuse emojis
  • Use them to highlight important ideas from your message without replacing the message itself

Our Favorite/Most Used Emojis and Why?

Marjorie: “My favorite emoji is 😂 because I think I am hilarious, so I use it all the time.”

Allison: “I could never just have on favorite anything…I have no further comments.”

Lenet: “My most used emoji is 😇 because I have to convince people I’m an angel when I’m actually 😈 on the inside.”

Alyse: “My favorite emoji is 🔥 because it’s versatile. It can be used to signify that something is cool, exciting or, as I like to say it, ‘fire’. It can also be used to compliment someone (in place of saying hot) or refer to other various metaphorical fires.”