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23 09, 2019
  • Autumn

Autumn At-Work Playlist from WitMark

Fall is finally here…cool weather, falling leaves, endless pumpkin spice lattes, Halloween, and of course, our Autumn playlist – these are just a few of the reasons we are excited for what the Fall season has to offer! At WitMark, it is an amazing time for us to be thankful and enjoy great music. We

12 09, 2019
  • Brand Personality

Crafting Your Brand Personality

You may know your corporate brand identity – the visible elements of your company - but do you know your brand personality? Brand personality is best described as your brand’s character; it is as if your brand has human-like traits and characteristics that make the customer experience more personal, more real. Brand personality relies on

29 08, 2019

In Business, Let Your Creativity Make A Splash

A little bit of “out-of-the-box” thinking can go a long way. Operating in a highly competitive market demands creativity and innovation – a key distinction in the success of a company. Having a creative solution to a pressing problem will foster future business success that ultimately reflects and encourages a unique company culture.   “The thing we fear most

30 07, 2019

The Power of Storytelling in Nonprofit Fundraising

The marketing and advertising landscapes have rapidly changed to adapt to our digital world – and fundraising trends have changed right along with them. People are no longer interested in one-way broadcast communication; instead, people want brands to be in line with their values and lifestyle. As humans, we have always been wired to respond to stories

8 07, 2019

Summer At-Work Playlist from WitMark

The sun is out, vacations are on the calendar, and the summer season is fully underway! Whether you are racking up hours in a car, adding up miles on a plane, or simply need some motivation in the office, this playlist is for you.  “U (Man Like)” - Bon Iver  “Just Do It” - Julia Michaels  “So Beautiful” - James Morrison 

19 06, 2019

So You Want to Buy Media? Five Effective Strategies

All advertisements are not created equally. What can impact an advertising campaign to go above and beyond versus one that simply doesn’t perform? In this media-saturated digital age, a strategic media plan is more important than ever. We consulted our talented media buying to team to better understand the question: What exactly makes a media

9 06, 2019

How to Create a Productive Workspace

While we all have our differing work styles, we generally share the desire to be as productive as possible while we’re at work. And believe it or not, the space we’re in has a lot to do with how well we actually complete our work. If you want to increase your productivity in just

22 04, 2019

Is It Time for a Rebrand?

Your brand is a culmination of elements that represent your business – your logo, your color, your message, your culture.  All these things are rolled up together and communicate to your customers.  That is how they get to know who you are, what you stand for, and what you sell.    Brands are just like people:

15 04, 2019

April’s Stagecoach Playlist from WitMark

We’re big fans of country music in this office (okay... SOME of us are big fans of country music in this office).  Love it or hate it, however, we’re cranking up our country tunes in honor of country’s biggest festival, Stagecoach! Enjoy some of our favorite country jams, new and old!   "Most People Are Good" – Luke Bryan

28 03, 2019

Email Marketing: Why Subject Lines Are So Important

An email subject line is like a first impression, and as a business, it’s your job to make sure the first impression you make with your target audience is a good one. You know that email marketing is a vital part of your business’ marketing plan, but with the billions of other emails landing in