As a marketer, you understand the importance of tracking marketing metrics and key performance indicators (KPIs) to assess the effectiveness of your campaigns and make necessary adjustments. However, with the abundance of available metrics, it can be overwhelming to determine which ones to focus on. In this blog post, we will provide a guide to
The US banned the use of TikTok on federal devices. Universities in Florida are also banning the social media app’s usage. Discussions and concerns continue to swirl around TikTok's data privacy and security practices. In the event that TikTok is banned in certain countries or regions, marketers should consider various strategies to prepare. While a
When it comes to connecting companies with their ideal customers, social media platforms are some of the most effective digital marketing mediums. Plus, it's no secret that these platforms, like Facebook, Instagram, Twitter, and YouTube have sophisticated, targeted advertising tools. So, how do you reach your audience? Who exactly is your target? And, what
The one thing in media culture that stays the same is that it is always evolving. Trends happen anywhere in life, whether it’s fashion, communications, or even architecture. Trends attract people, and people attract conversations. In this article, we’ll look at the major trends we are predicting this year. The Rise Of Social Commerce
As we look forward to 2022, we use this time to evaluate what’s on the horizon. With every new year, comes a new wave of trends that will impact media and marketing. The WitMark team has outlined our predictions for what to expect in the year ahead, including creator-led content, brand personalities, and the importance
