We can’t believe we wrapped up 2023 - it was an exciting year for our team and the marketing industry. The journey has been quite the rollercoaster, especially in the realm of marketing and social media. Let's take a stroll down memory lane, reminiscing about the trends that defined the past year, and then gaze
Effective marketing and branding play a pivotal role in capturing the attention of consumers and creating lasting connections.
The US banned the use of TikTok on federal devices. Universities in Florida are also banning the social media app’s usage. Discussions and concerns continue to swirl around TikTok's data privacy and security practices. In the event that TikTok is banned in certain countries or regions, marketers should consider various strategies to prepare. While a
As we look forward to 2022, we use this time to evaluate what’s on the horizon. With every new year, comes a new wave of trends that will impact media and marketing. The WitMark team has outlined our predictions for what to expect in the year ahead, including creator-led content, brand personalities, and the importance
It's true. If you haven’t heard already, Facebook announced that they will be shutting down their Facebook Analytics tool after June 30, 2021. Don’t panic! If you are a frequent user of Facebook Analytics, there are a few things you can do to prepare for this transition. Download Your Data You will still have access
“No real social change has ever been brought about without a revolution… revolution is but thought carried into action.” ~ Emma Goldman In a time where technology is so prevalent, we need to acknowledge the power of social media in igniting revolutions. Oftentimes people are quick to speak on the negative impacts of social media
TikTok is the new kid on the block and it looks like it’s here to stay. Even before Reese Witherspoon’s son hilariously taught her about it, TikTok was on the rise. It is a video creation and sharing app that allows users to create short video clips with overlaying music and filters. TikTok is not a
If you are an active social media user, then you know that Facebook and Instagram advertising is quickly shaping our current world of online and digital marketing. WitMark Group is assuming you already understand both Facebook and Instagram’s algorithms and that you are seeking further information pertinent to how these updates can impact your business
