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28 03, 2019

Email Marketing: Why Subject Lines Are So Important

An email subject line is like a first impression, and as a business, it’s your job to make sure the first impression you make with your target audience is a good one. You know that email marketing is a vital part of your business’ marketing plan, but with the billions of other emails landing in

7 03, 2019

Happy International Women’s Day: From the Women of WitMark

Near or far, WitMark Marketing & Branding Group is full of talented, motivated women. As the world celebrates the contributions of the female presence on this earth today, we’re celebrating the perspectives and insight of our WitMark women! The theme for International Women’s Day this year is Balance for Better, and we asked the females around us what

12 02, 2019

Super Bowl: Super Ads

WitMark’s favorite holiday (yes, we said holiday) might be Super Bowl! Of course, we are huge sports fans but since none of our teams showed up this year (ahem.. Niners!) we are just going to talk about the ads. Our crew shared their favorites. Marj loves the Stella Artois’ Change Up The Usual spot featuring

10 02, 2019

Six Tips to Instantly Boost Your Creativity

You’ve got nothing. You are staring at a blank screen, waiting for inspiration to magically arrive and provide you with all the solutions and ideas you need. In the back of your mind, you’re overtly aware of the deadline looming... but you’re stuck.   Does this sound familiar? Even though we love being engaged in creative

17 01, 2019

January’s At-Work Playlist from WitMark

If you’re anything like us, coffee and music are two of your workplace staples. But if you have any interest in sleeping at night, there’s a point in the day when you have to make the switch from caffeine to compositions. That’s where this playlist comes in! We’re loving a little bit of everything this

15 11, 2018

Before You Create a Website from Scratch, Read This

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“So I just created this dope website with Wix. Let me show you how I did it!” Sound familiar? Do-it-yourself website builders encourage individuals and business-owners to go it alone with their professional website all the time, and their drag-and-drop templates make it seem simple. Even though this option is tempting, the end-game should

7 08, 2017

A Marketer in Europe

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I was lucky enough to spend a couple of weeks in Europe this summer.  I ran through the Alps with a group of friends and adventurers and then joined my family to explore Italy.  The time off was challenging, exhilarating, and immensely inspiring.    One of my roles at WitMark is to strategize creative messaging and

11 07, 2017

Crack or Gas Anyone?

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Have we lowered our standards in advertising or is this the new norm? Recently we have seen an influx of advertising that showcases bathroom humor – things like butt cracks or guys talking about passing gas after a sexual encounter. Check out the spots that elicited this post: Crack Kills or Every bun for themselves?